Agarwood, commonly known as oud, gaharu, or aloeswood is a rare and aromatic heartwood from Aquilaria trees that’s revered across fragrance, wellness, and luxury industries for its complex aroma and cultural heritage. What Is Agarwood? Agarwood forms when Aquilaria trees become resinous after fungus infection or deliberate inoculation, producing a dark, fragrant heartwood found in...
In today’s evolving landscape, ingredients are no longer judged solely by efficacy or origin. They must also meet growing demands for sustainability, traceability, and regulatory compliance. One natural material is quietly gaining traction across industries, offering both therapeutic richness and market adaptability: sustainably sourced agarwood oil, which is also known as oud oil. The premium-grade...
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